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Did you ever imagine
that people had stories to share about RV leveling systems? Well
trust us when we say they do.
We initiated a three-phased testimonial
ad campaign entitled, "Tell us your HWH story." This first
phase shared real stories from real people and their real experiences
with HWH.
In phase two, we reused the basic creative
concept from the first phase of the campaign. We asked consumers
to send us their stories for a chance to be published the following
year and also to receive an HWH hat. And did they ever tell us!
HWH received an overwhelming amount of responses.
Currently we are working on the third
phase of the original campaign. Now, the stories we received from
the second campaign are being used in the new ads.
We showed our client how satisfied customers
can be a strong marketing asset - short of having an outstanding
advertising and public relations firm.
Not only did this campaign prove to be
a success, it also worked as a cost saver. We reused creative work
from the ads in phase one. That's BjTA for you - bursting with dollar
stretching ideas!
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