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VO: See better...
(Close up of man in suit
out of focus)
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For Grossnickle Eye Center the objective of showing
the powerful results of LASIK eye surgery came into focus nicely
with special vision from BjTA’s creative team. Combining a
torso shot of a businessman with an X-ray image of his chest contributed
to a campaign that helped yield a 50% increase in LASIK procedures
for the year.
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