Mascot Development

BjTA developed Jayco's new mascot, J. Jay. This opens up a whole new arena for advertising and promotion for them. The whimsical bird, decked out in appropriate camping attire, effectively conveys the fun and enjoyment that can be achieved by RVing and owning a Jayco product.

Market research has revealed that top-of-mind awareness can be created by an icon or mascot with consumers. Once instilled in the buying public's mind, J. Jay will generate instant recognition for Jayco's product without bullet points or ad copy.

J. Jay (like any mascot) can be integrated into the full spectrum of promotional tools - from point of purchase materials to personal appearances at sales events. Given his developing popularity, J. Jay provides the epitome of merchandising opportunities, which further embellishes his (and Jayco's) recognition. Jayco is developing a full line of J. Jay merchandising products for showroom, trade show and consumer purchase. Promotional packages to Jayco dealers include full size cutouts, banners, mobiles, activity books, J. Jay plush toys and hats.