Merchandising

Part of BjTA's commitment to strategic account management is continuity. This includes extended promotion of a client's image and product(s). Development of the activity book served two purposes. First, it was used to reinforce a camping lifestyle through fun activities for children. Secondly, it provided entertainment for children while their parents were shopping the product. Kids were happy, parents were impressed and the selling environment was enhanced. The activity book had many other applications as well. Maximizing the client's budget is always a priority at BjTA!