Public Relations

Public relations is one of the cornerstones in the marketing communications package provided by BjTA. Generating consistent, positive media placements adds a powerful ingredient to the marketing mix - credibility. In addition to increased exposure, the message is strategically directed at the company's primary target audience. Public relations is a two-fold process. The front end requires that practitioners must be strong communicators, able to write effective newsworthy press releases that will entice media members to take notice and follow up. The second part of the equation is media relations. A key part of a successful public relations campaign is developing relationships with reporters, gaining their trust and becoming another resource for stories. BjTA has established a strong reputation in the public relations field, locally and on a national level, by working in partnership with media. The ability to execute effective public relations provides our clientele with a complete marketing communications program.